Transa Inc.
My Role
Ui/UX Designer
Main Skills
Interaction Design, Visual Design, user research

Coza’s essence reflects a constant search for new possibilities, always exploring and offering people new solutions. This holds true for products, processes, and the entire Coza universe. At the time, however, there was a disparity between how the brand saw itself and how others saw it. That's when Coza invited us to recapture and elevate its essence with brand repositioning.

As part of the team, my challenge was to translate this rebranding into an entirely new website. To present Coza’s reinvention through a digital experience that values its products more, and reflects its true essence and purpose: simplifying people's lives.

Three months after launching the site, we achieved a 73% increase in online revenue and 3m45s in average session duration. The project was also featured on Abduzeedo.

Coza website screenshot – Homepage on desktop
Coza website screenshot – Feed with posts categorized by subject
Coza website screenshot – Homepage on mobile devicesCoza website screenshot – Store Locator on mobile devices
Coza website screenshot – Search results grouped according to sections of the site
Coza website screenshot – Post gallery templateCoza website screenshot – Regular post templateCoza website screenshot – Blog post template
Coza website screenshot – Example of an article, post template used for in-depth content
Coza website screenshot – 404 error pageCoza website screenshot – Server error page
Coza website screenshot – Showing the product categories
Coza website screenshot – Entry of a product category page