Creating an authentic and playful narrative to stimulate shopping
Coza’s essence reflects a constant search for new possibilities, always exploring and offering people new solutions. This holds true for products, processes, and the entire Coza universe. At the time, however, there was a disparity between how the brand saw itself and how others saw it. That's when Coza invited us to recapture and elevate its essence with brand repositioning.
As part of the team, my challenge was to translate this rebranding into an entirely new website. To present Coza’s reinvention through a digital experience that values its products more, and reflects its true essence and purpose: simplifying people's lives.
Three months after launching the site, we achieved a 73% increase in online revenue and 3m45s in average session duration. The project was also featured on Abduzeedo.